A Basic Voice-Over Marketing Flow in One Image
Marketing your Voice-Over business doesn’t have to be complicated, here’s a simple approach to organizing you lists of leads, contacts, and clients, and how you can approach contacting them and storing information in a CRM system.
To download a handy PDF Flowchart reference for your VO Marketing Plan, be sure to download the free Resource Package at the bottom of the post.
The basics of marketing yourself as a VO Talent are to reach out to new prospects and then based upon how they respond, funnel them into your marketing system.
In a nutshell, a cold prospect will either reply or not reply to your initial outreach. Depending on which they do, you can then consider them a “Lead” or an “Attempted to Contact (ATC) Lead”.
The next stage after that would be if they hire you, at which point they’d become a “Client” or “Contact”.
No matter which category they will fall into, you will want to periodically follow up with them to keep top of mind and gain repeat work from Clients, and turn Leads into Clients.
The Flow Chart below will help you visualize a basic approach to this process and you can download a PDF Version at the bottom of this post as well.
Start getting organized and market your VO Talent like a business!
Have you been using a similar marketing plan for your business? Anything you would do differently? Let me know in the comments.
Resource Package
If you'd like a handy PDF version of this Marketing Flow Chart, click the button below to download the free resource package.